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How to Choose a Realtor in 2019

Posted by West End Residential on Monday, February 11th, 2019 at 11:16am.


Thinking about buying or selling a home in 2019 or 2020?

 In today's e-commerce focused digital revolution the criteria for choosing a real estate agent has changed. People often ask, "What should I be looking for in a real estate agent?" West End's answer is simple, You need an agent who can answer the following questions intelligently:

1. What are the components to digital marketing and how can it help in the sale of my home?

2. What is the current market analysis for the local market and for the product that I am listing?

In a world where we obtain 90% of our news online, if you are going to sell a home today the need for an agent that has a digital media understanding as well as a social media presence is paramount. Your agent must be able to position your home on the proper platforms that will provide the greatest exposure to the buyer for your home. For a buyer, an agent who knows how to mine through digital and social marketing to uncover appropriate listings for your needs will be an added plus above an agent who only knows how to navigate the MLS. No matter how much experience an agent has, if they don't have a strong understanding of the technology that is fueling the real estate business today, they will not be able to offer you an exceptional real estate experience.

Choosing an agent who has a thorough understanding of market statistics and trends will be your best ally. No longer can an agent give pricing and negotiation advice without being able to demonstrate some real analysis behind their recommendations. An agent who cannot explain to you the data behind the pricing will not be able to serve your needs in the most comprehensive way. Understanding the "why" behind the "what" when it comes to the market will be key in building an appropriate strategy and getting you the most out of your home.

West End Residential agents are happy to interview to be your listing or buying agent! WE provides state-of-the-art digital marketing campaigns for all of our clients as well as smart market knowledge and analysis. West End agents work with their clients to develop custom strategies to solve their real estate needs while educating them throughout the process. Contact us today to schedule your agent interview!

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